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First, you think up three categories of words, then come up with as many words as possible from those categories. For example, if you’re trying to come up with a new store promotion for a detergent, think of different words for: 1) places in the store, 2) kinds of promotional appeals, and 3) benefits of the product.
This version of How to Brainstorm was reviewed by Klare Heston, LICSW on October 20, 2017.