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Bernays attempted to help Venida hair nets company to get women to wear their hair longer so they would use hairnets more. The campaign failed but did get government officials to require hairnets for some jobs.
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The question now is “how ready (mentally) are they to put what they have learnt into practice when they finally go into full-time teaching”
The vested interest in the success of the product is spread widely throughout the company, far beyond just management and the people directly involved in it.