This “reason why” usually comes in the form of benefits . This is the “what’s in it for me” I mentioned earlier. The body of the ad must tell your reader what’s in it for them. What benefit will they get by making that click?
If each student's part is essential, then each student is essential; and that is precisely what makes this strategy so effective.
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What forces in your life are going to push back on your progress? What is going to make maintaining these changes hard? Where is the resistance coming from?
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